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Consumers today are more reliant on their mobile devices than ever before; in 2019, Americans spent an average of three hours and 30 minutes per day utilising their phones’ internet capabilities. That’s a significant amount of scrolling. QR codes, which go hand in hand with mobile technology, have become increasingly common, which is unsurprising. They’re a great addition to any marketer’s toolset because they’re convenient, ecologically friendly, and versatile.
Here are some suggestions for incorporating QR codes into your next marketing campaign:
1. Use an online form to collect data.
Getting information from clients via an online form is typically important, whether you’re conducting a survey or a poll, asking them to sign up for an email list, taking orders, or collecting some other type of data.
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Tesco, the British food retailer, planned to expand its presence in South Korea in 2011. The objective was to target a busy, commuter-focused consumer base and grow the business without investing in new physical locations.
Tesco did this by setting up virtual storefronts at high-traffic public transportation hubs like subways and bus terminals, where customers could scan a QR code for an item and enter their information to have it delivered to their home. Tesco’s internet income climbed by 130 percent in South Korea, according to reports.
Just to let you know…
Creating a QR code for your online form is simple with Jotform. To generate a QR code for your form, go to the Publish tab in the Form Builder and click Share options. More information on how to link your form to a QR code may be found here.
2. Send visitors to a website
QR codes are most commonly used to route people to a landing page, which can be anything from a signup page to a campaign page to a product catalogue. The possibilities are unlimited; the only restriction is your creativity (or perhaps your development team).
During New York Fashion Week a few years back, L’Oreal launched a campaign in which they placed QR codes in taxis throughout the city. While riding in a cab, it was a terrific approach to encourage potential buyers to browse and shop the company’s products.
Suggestion
Make sure your QR code takes readers to the landing page of your campaign rather than the homepage. They won’t have to navigate to the relevant page this way. Make sure your website is mobile-friendly as well.
3. Make quick coupons, freebies, and deals available.
One common application of QR codes is to offer special discounts to customers. You can design a QR code that saves the deal directly to the user’s mobile wallet instead of having customers clip a printed coupon. Users can then present the digital voucher at a physical retailer during checkout.
Create a QR code that directs people to an online store as another wonderful option. You can set it up so that the discount is already applied at checkout rather than requiring users to manually input a promo code.
Turkish Airlines launched a promotion during the London Olympics in which they displayed posters with QR codes on bus stations all around the city. Users who scanned the code were automatically placed into a drawing for free aircraft tickets to a variety of destinations.
Suggestion
You can incorporate promotional QR codes into any marketing assets, such as print ads, direct mail, or even a large outdoor billboard. To persuade potential buyers to scan the code, write some tempting language regarding the discount or freebie.
4. Provide links to social media pages for customers.
Today, word-of-mouth marketing is so important that 92 percent of buyers look at online reviews when looking for local businesses. So, why not make your most loyal consumers into social media brand ambassadors?
Simply print a QR code on product packaging with a statement urging customers to scan the code and leave a review. The scanned code will immediately redirect visitors to your business’s page on review platforms like Yelp or Facebook, rather than them having to hunt for it manually.
In San Francisco, Verizon launched a campaign at 2011 that included QR codes in Verizon stores with copy encouraging customers to scan the code and post a personalised link on their social networking profiles. If one of their friends bought a phone through these connections, Verizon would award the customer who referred them a free phone. Verizon made $35,000 during its one-week promotion. It was a win-win situation for Verizon as well as its customers.
Suggestion
Provide a mark of thanks to your customers for leaving a review or following your page; a discount or freebie never hurts.
5. Install or start programmes
Customers will be more likely to download and use your branded apps if you employ QR codes. An advertising agency in the United Kingdom created a clever campaign that merged QR codes with greeting cards to create a modern-day mixtape. Each greeting card had a large QR code that linked recipients who scanned the code to a Spotify playlist that the sender could personalise.
Pro Tip It’s all about context: the QR code should drive consumers to apps that compliment the ad or printed material on which it appears.
