Posting Point
Shoppers will likely abandon retailers that have not yet developed an eCommerce mobile app. According to Business Insider, eCommerce mobile shopping will surpass its current sales of $728.28 billion by 2025. This will mean that it will account for 44.2% of retail eCommerce sales in the US.
Mobile eCommerce has become so popular that it has its name: ECommerce. Yes, precisely like Bennifer and Brangelina. If you are a retailer brand, even a small one, you should plan your ECommerce app development. Yesterday.
But don’t panic. You have an excellent opportunity to build a shopping app for your ecommerce app development in india. But don’t panic. This is your first chance to make a eCommerce impression on your customers. Many top mobile app development companies in india are provide ecommerece website.
Take into consideration whether you want native vs. Web App Development.
You can choose to develop shopping apps as native or web apps. Or a combination of both. The cost and functionality of your app will decide what is best for your business. Here’s a breakdown of the three types.
Native Apps
This type is “native,” meaning it has been developed natively in Android or iOS software. It can be downloaded from the App Store and installed on a mobile device as an app. They are faster to use, can be updated quickly, and offer better functionality for shoppers. They are expensive to code, and you will need to create two apps for iOS and Android users. This means you will spend twice as much on your already expensive budget.
Web Apps
Web apps are designed for desktop devices and are created using a variety of programming languages, such as HTML, CSS, or JS. These languages are more affordable to hire. When accessed from a mobile device, they look like an app. Web apps are less expensive than native apps. You only need one app to create instead of two (one for Android and one for iOS). However, you cannot submit web apps to the App store. Instead, users can access them through their browsers, like a website.
Hybrid Apps
Hybrid apps, as you might guess, combine the best of both native and web apps. They are built using HTML/CSS/JS, so they are cheaper than native apps, but you can still download them from Apple’s App Store. They are slower than native apps, but they are cheaper! They are slower than native apps but cheaper! ).
1. Shoppers with a Clean, Simple-to-Navigate Interface
Mobile shopping means that shoppers are forced to look at smaller screens. Therefore, it is more important than ever for your eCommerce landing pages to be clear and straightforward. Shoppers will quickly bounce if your UI is too complicated or has too many graphic elements. Your UI will feel cleaner if you use light backgrounds with many white spaces. This encourages users to click, explore, and shop.
When shoppers arrive at your eCommerce landing pages, it should be evident how to find the products that interest them. You must link to your product categories directly on the landing page. For example, if you are a clothing retailer, customers may be able to see MEN, WOMEN, and CHILDREN as soon as they land. Regardless of where the user is in the app, that main menu navigation should always be easily found.
Robust sorting and filters make it easy for shoppers to find what they want. If it is easy for customers to locate products, they will spend more time in your mCommerce app and add more items to their carts. You can categorize each product by price, size, and color. Then, add more details such as occasion, use, and neckline for clothing retailers.
2. Present Your Products Professionally
Do not cut corners by reducing the quality of your product images. Your mCommerce app will suffer if your product images are not professional. If you have the budget, hire a professional product photographer. Images should be professionally shot and of high quality and high resolution.
Get three to four angles for each product to ensure your product presentation is uniform. Include a video clip of each product if you have the budget.
Each video or image must be named correctly, with the product name consistently using a predetermined naming convention. You can speed up loading by saving them in the correct file format and at the right size.
Your product descriptions should not exceed 300 words. Make sure you use a consistent voice and a voice that resonates well with your ideal customers. If your brand is hip and fun, make your product descriptions fun and exciting. Write product descriptions that reflect the tastes of more sophisticated buyers if you want to attract them.
It is essential that your app accurately represents your inventory. Also, note the rare items. This is an excellent way for shoppers to feel the urgency and encourage them to convert.
If a shopper isn’t ready to purchase, they can add items to a section called “Love” or “Wish List” to save the products that interest them.
3. Prioritize Shopping Cart Transparency & Simple Purchases
Shoppers can see what’s in their cart with realistic images that show quantity, size, price, and tax. When shoppers can easily change sizes or quantities from their cart screen, they are more likely to make a purchase.
Display all options and prices on the shipping screen. Shoppers like variety, so ensure you give them as many options and prices as possible.
With customer information, autofill as many billing and shipping details as possible. It can be challenging for shoppers to navigate through rows of empty boxes, especially on mobile screens.
Many customers prefer to skip the “Create an Account” step. However, you will need to collect all the sweet, sweet customer information. Account creation should be as easy as possible.
It is a matter of debate when shoppers should be required to sign up for an account. Many retailers suggest that account signups be requested as soon as the shoppers access your mCommerce app. Although you may lose some shoppers, making it simple for them to sign up through Gmail, Facebook, and other means is possible. You can personalize your customer experience when they first use the app.
The shopper already has an account, so their checkout can be focused on the checkout process. To encourage impulse buying, keep the interface simple and use autofill whenever possible.
4. Customer Service and Returns are a breeze.
Retailers find returns annoying, but they can’t avoid them. Customers have the upper hand regarding returns, as eCommerce has always promoted an easy return culture.
However, lenient return policies will be around for the foreseeable future. Customers love them, so it’s worth it to join the ranks. Customers will appreciate the ease of returning products and helpful perks such as automatically creating shipping labels.
Make it easy for customers to locate their items on the returns screen. You can provide customer support by investing in quality chatbot services and actionable FAQs.
You will still need to contact a human representative to assist with customer problems or returns. If you have built robust returns and chatbot functionality in your mCommerce app, you can reduce the costs of human representatives.
5. Design Around Re-engagement
As with any customer touchpoint, a thoughtfully-designed mCommerce app yields great loyalty-building potential.
Customers love personalization. Even the most straightforward touches, such as displaying a “Hello NAME” message whenever they open the app, are appreciated by customers. Customers will love the feeling of personalized attention and a larger cart size when they see “Recommended for You.”
Loyalty programs are a great way to build customer loyalty. Segment your customers into loyalty program tiers such as VIP, returning, or loyal customers, and then tell them about their special status.
Personalized discount codes based on previous purchases are a great way to increase engagement. Before you can build the functionality of your app, you’ll need to consider how you want to segment your customers. If you make your eCommerce app user-friendly, UI-friendly, and shopper friendly, it will be a hit with shoppers and a favorite app that they return to repeatedly.
