Posting Point
Surely you are not the first person to come across this situation: your Shopify store is ready, but for now, no one (except your family and friends) visits your website, much less buy something. It is something much more common than it seems to us, and in fact, if we stop to think about it, there are very few businesses (and more on the Internet) that succeed from scratch.
To optimize your presence, it is necessary to improve the positioning of your store in Shopify , and this is largely achieved through SEO techniques designed for search engines, with which we obtain more organic traffic.
Do you want to know 8 very simple tips to optimize the positioning of your eCommerce ? Take note of this quick guide and you will learn how to take the first steps:
1. Set up Shopify effectively
To start using the right tools, the first thing to do is make sure you have the right base infrastructure in place. To do this, you have to be registered in one of the paid versions of Shopify. The free (trial option) does not allow search engines to index stores.
Also, it is important to verify that the SSL encryption feature is enabled. Shopify includes this possibility, but if we confirm that it is selected, much better. And the same with the versions for mobile devices. Most of the themes and templates included in this platform are responsive, but it doesn’t hurt to make sure that our store is optimized for it.
Lastly, it is important to properly configure Google Analytics and learn how to harness its potential. This tool will track the visitors who come to your website, key and essential information to start improving your positioning.
2. Create a logical structure for your Shopify store
If your eCommerce is well structured, you will help users to navigate your content much more easily. And not only that, you will also allow search engines to understand your site and value it better.
For this, the hierarchy is essential when categorizing your products, and for this you can use the main and secondary categories of Shopify. On this platform, category pages are referred to as “collections” and product pages as “products.”
For example, if your store is for pianos, a category could be “electric”, and within this, you could add the sub-category “Yamaha” as a manufacturer of electric pianos.
3. Research the keywords
The famous keywords or keywords are essential to improve the positioning of your Shopify Development company in Lahore store. Once the structure of your eCommerce has been designed, touch search and assign these words to your product and category pages.
To get started, you can do it for free: Google a word or phrase that is linked to your page. If the highest ranking websites are similar to yours, look at their title tags to try to figure out the keywords they are targeting.
Obviously, this is only an approximation to the world that surrounds SEO, and if you want to delve into it fully, there are several payment tools that include very advanced options. And, of course, you can always entrust this essential task to the professionals who are dedicated to it and who will be right in choosing the most appropriate keywords.
4. Optimize your titles, meta descriptions and URL
We continue to optimize. Now that you know which keywords and terms rank the best, it’s time to apply them to your Shopify store.
It’s best to start with your title tags, meta descriptions, and URLs on your product and category pages. All are very simple tasks to carry out with Shopify, so editing these fields will not be a problem for you.
5. Create unique and comprehensive descriptions
When you’re creating your product pages, Shopify will give you the option to write a description for each of them. This information is key for the positioning of your eCommerce, since the search engines will use these descriptions to better understand your page, and this will help you to obtain a higher ranking.
In addition, a complete file of an item will help a potential buyer decide on your store compared to other options.
6. Take care of the text of your images
Did you know that Google Images is the second largest search engine in the world? Therefore, you can also get very valuable traffic through the photos of your products.
To do this, it is essential that you add alternative text to your images, that is, information that describes the photo and helps Google understand what it is about. It is like the optimization of the texts, but applied in a more graphic aspect.
7. Beware of duplicate content
Shopify allows you to index two versions of your domain: the custom one and the my shopify version of your domain. This can cause duplicate content issues, as this is often the same for both.
Fortunately, this is not something you necessarily need to worry about. When you add your custom domain to Shopify, they should automatically redirect traffic to your main domain, so you just need to check that they have.
8. Create your own blog
The advantages that this tool offers you are incredible. Leaving aside the traffic you can generate, if your content uses the right keywords, you can improve your positioning.
And not only that. For people who want to purchase a product, informational content geared towards blog posts greatly increases the chances that they will buy it.
Of course, keep in mind that the contents can not be done in any way. They must be well written, structured and created to achieve two objectives: attract attention and inform. If yours is not the pen, in this step we also recommend that you rely on professionals specialized in SEO writing.
