Posting Point
Introduction
Hotel is a very interesting business and there are many ways to increase upsell. The best way to increase upsell is by creating a loyal customer base with repeat customers. A hotel can create this loyal customer base by offering them benefits such as rooms upgrades, free food and beverages, special offers etc.
Use upsell offer in the guest check-in
Check-in is a perfect time to upsell and offer upgrades, packages and other amenities to your guests. You can use the guest’s name to personalize the offer and show them how you can help them make their stay better by offering an upgrade or another amenity.
- Offer something extra: If it’s not already included in their room rate, offer wine or champagne with dinner at the restaurant onsite. This will let them know that you care about making their stay special while also converting some of those who are just passing through town into repeat customers who will come back again next year!
Offer Room Upgrades
To increase upsells, you need to offer the right type of room upgrade. Upselling is a good way to increase revenue because it’s an easy way to make more money while providing guests with what they want.
When it comes down to it, there are two types of room upgrades: those that make sense and those that don’t really do much for the guest. For example, if someone wants a suite with a king size bed but their stay is only 2 nights then upgrading won’t be worth its salt because they’ll just use another room for their second night instead of paying for another suite when all they need is just one extra night in order for them to have adequate rest without having any issues sleeping through out entire stay at the hotel which would mean spending more money than necessary due mainly because most people prefer having their own space rather than sharing ones around family members who may not necessarily understand how important privacy can be when traveling abroad especially if staying away from home but still want some time alone as well while visiting family members whom live far away from where we live currently living right now…
Sell VIP Packages
If you’re a hotel that has the right staff, then selling VIP packages can be a great way to increase upsell. The best way to do this is by offering a variety of different packages and then getting your guests excited about something they didn’t even know was available. If a guest is traveling with friends or family members who would love to stay at your hotel, but don’t want anything too extravagant or expensive, consider offering them an upgrade in order for them to have more than one room for themselves and their friends/family members. This will also encourage people who aren’t staying in your establishment (like bartenders) from going out into town more often because they’ll have extra money on their hands!
Upsell Food & Beverage
Upselling F&B items can be done by offering a better quality of service. The hotel wants to offer the best possible quality, but it also wants to increase its revenue. By upselling the F&B items, you can increase both these things at once.
For example:
- A guest comes in with their kids and asks for a passkey to be able to check in early (we call this an upgrade). You could tell them that if they pay $50 more per night, then they can get early check-in for free! This is an easy way for hotels to make more money without having any additional costs added on their end because everything has already been calculated into your rate sheet so all you have left do is simply ask them if they want those extras – which means zero extra work or hassle on anyone’s part!
Sell Aromatherapy Packages
If you’re looking to increase your revenue and improve the guest experience, aromatherapy is a great way to do it. Aromatherapy can help guests relax, sleep better and wake up refreshed.
The best part about offering aromatherapy is that it’s completely customizable! You can choose from a variety of scents that will suit your needs perfectly. If you want something calming or energizing–or both–there are many options available for purchase on our website today!
Cross-Sell Spa Services
Offering complementary services is a great way to upsell. For example, if you have a spa on site, you can offer treatments that are related to the main service (for example, manicures). These types of cross-sells are also an excellent way for hotels to increase revenue as well as generate new leads for marketing purposes.
In addition to offering complementary services, it’s important not only for your hotel but also for yourself as an owner or manager because it helps build trust between guests and staff members from different departments such as housekeeping or front desk personnel who may not interact often with each other during their shifts since they’re both working at different times throughout the day/night cycle depending on when booking was placed online through reservation system website like Expedia etc…
Promote In-Room Events
- Offer a special event.
- Offer a seminar for your guests.
- Host a class or workshop that you know your guests would love to attend.
- Present your hotel’s latest products and services at an industry event or conference, such as the Travel Industry Showcase (TIS), International Hotel & Lodging Show (IHL), Hospitality Net Conference (HNC), Hospitality Sales & Marketing Conference (HSMC) and more! For example: we partnered with Marriott Hotels to host our “The Road To Success” Hotel Management Seminar at their resorts in Hawaii and Ecuador during their first quarter earnings call last year; it was such a success that they offered us another opportunity later this year!
Include Travel Agents in Upsell Processes
Travel agents can be your best friend when it comes to upselling. They’re the ones who will help you sell your hotel room at crazy prices, and they’ll do it with style.
- Travel agents are great at customer service. A lot of hotels don’t know how to provide good customer service, so they hire travel agencies because they have more experience in this area than their own staff members do. If you want your guests to feel like royalty while staying at the hotel you own, then make sure that every employee on site is trained well enough so that they can deal with any issues that arise during their stay (no matter how small).
- Travel agents are great marketers for hotels too! They understand what makes people want something or not want something – and especially when it comes down to spending money on vacation packages related towards travel destinations where people might want extra activities such as tours etcetera…
Encourage Online Reviews
Encouraging online reviews is one of the best ways to increase upsells. Here are some tips that can help you do it:
- Make sure your guests leave positive reviews on TripAdvisor and other review platforms, especially if they haven’t previously stayed in your hotel.
- Use a social media management system like Hootsuite or Buffer to schedule posts with predetermined content for different times of day or days of the week (for example, “Upgrading to Executive Suite?”).
- Offer incentives for leaving reviews when they’ve stayed at your property in the past–for example, offer an email address where guests can send feedback directly from their mobile device.
Prioritize Guest Relationship Management (GRM
Guest Relationship Management (GRM) is a marketing strategy that helps you build upsells by optimizing the guest’s experience.
GRM can be defined as “a customer-centric approach to enhancing and maintaining customer loyalty”. It involves managing the relationship between your hotel and its customers, including:
- Understanding what makes people happy at hotels;
- Providing excellent service or products;
- Communicating effectively with all guests;
- Making it easy for them to book their next stay at your establishment
Conclusion
As you can see, there are many ways to increase upsell in your hotel. The key is to find a balance between volume and quality for each guest experience to attract more guests without losing the ones important to your brand.
There are hotel upsell software that helps you with strategies for your upselling campaign and improves your overall hotel revenue. Quality is one such guest experience platform, that helps you with various things like contactless check-in, upselling, guest journey automation etc.
Read more Informative articles at Posting Point
